5 Things to know before developing your first Android App

We are advancing into a technological era where every other upcoming technology is more improved than the previous one. A new technology is born every second and so is the case with mobile apps. Unless and until, the app has unique features, it will not rank up in the search results in the app store. There are 5 things you should know before developing your first Android app:

Add a hint of uniqueness to your idea

The idea behind the app should be one of its kind. There are many apps launched every hour that resemble the existing apps but they do not necessarily get popular amongst the users. The essence is to address the users’ requirement through the unique concept. There are many online resources that offer exceptional ideas for developing unique Android apps.

Get app store optimised

One of the biggest challenges that app developers face is the ranking of apps in search results of the app store. With hundreds and millions of apps launching every day, the popular ones tend to stay up on the ranking while others go unnoticed. For beginners it is necessary to work out on their app store optimisation (ASO) strategies. The icon, visuals, reviews and the name of app should all be focused upon carefully. Insert suitable keywords and visuals to enhance the presentation of the app. Use other popular ASO techniques to grab the attention of your target audience instantly. 

Compare your app with the rest in your category

It is important for a developer to compare and contrast the app with all the rest in the category/genre on Google Play. This is a good way of minimising the risk of possible errors in the apps and improving the versions according to the technological advancements. Consequently this will also improve the rating and reviews of users which will enhance the app store optimisation and boost the ranking.

Choose the right time for launching your mobile app 

For beginners it is important to set a time for launching the android app. A good time for usually launching apps is either the holiday season or in summers. People are usually free during this time and busy with casual browsing. Thus it is best to launch an app during the time when people are looking for fresh apps to fulfil their needs. Developers can also take it as an advantage to upgrade their existing apps so as to attract a fresh wave of users. 

Go viral with your app

There is nothing illegal in purchasing some downloads from third-party websites to make your app go viral. If you believe in your product and think that it may expedite the process – then it may be fruitful for the long-term. All you need is to make sure that the downloads you purchase improve the quality and help you in optimising for right keywords. Furthermore, you may also need to bring in your creativity to work, design interactive ads using video, graphics and audio resources to generate hefty revenues. 

App Store Optimisation (ASO)

With over 2 million apps over major app stores finding your app in the sea of various apps is one of the biggest challenges faced by the developers. This is where mobile App Store Optimisation (ASO) becomes an important step during the app development process. For users’ accessibility your app should rank amongst the top search results through suitable keywords. Before structuring your ASO there are certain things that need improvement. Here is a comprehensive guide to making an improved app store strategy that will perform exceptional results.

Know Your Areas

Mobile app marketing has various features that play a significant role in building up the ASO strategy. These strategies includes digital marketing on social media, digital ad campaigns and content marketing including blogs and promotional content. The essential key here is to maintain a good relationship with an expert blogger so as to save time and deliver your message to your target audience.

Choice of Keywords

Better selection of words can take the mobile app on top of search engine results. However, certain keywords which are not suitable for usage so it is better to research ahead of time and carefully chose the appropriate keywords. Moreover, there are many websites that have a good collection of keywords and recommends you the suitable ones for your app genre. 

Choose Aesthetically Appealing Visuals

High quality visuals always improve the search experience, it may be for web search or a mobile app search. Images with premium quality and better resolution stop the user at your app rather than scrolling past it. Another very important aspect is the usage of correct and visually viable images for the apps. Use of unethical images will certainly generate negative user feedback and it is more probable that your app shall step down in the search result ranking.  

Change with the Transforming Marketplace

It is most necessary for a developer to upgrade his/her app according to the changing marketing techniques. Updating your app in terms of better pictures, review and icons when compared to the competitor app. updating the app according to the changing trends will increase the chances of downloading the apps. 

Off-site Factors

Not all the factors affecting the ASO depend upon the internal marketing. Certain off-site factors are controlled via external promotions. The external promotions directly correlates the search result ranking as a huge off-site factor. Thus better marketing of the app may also result in increased download which consequently result in rising search result ranking.

Rating and Reviews

Do ratings and reviews actually affect the app store optimisation? Indeed, the app store optimisation is affected by nature of ratings and reviews at large. Rating and reviews have a direct relationship with downloads of the app. Bad reviews result in a negative impact on the users while reviews that portray an enjoying experience gives an impression that is sure to welcome other downloads. 

Avoid Common Errors

Lastly, errors that can make all efforts end in vain should be omitted. Common blunders like usage of unrelated keywords and excessively using punctuation to fill the keyword space in app store should be avoided. Moreover, grammatical and spelling errors should also be omitted as it may never let your app climb up the ladder of search ranking.